The Rise of Mixed Reality in Dubai

Mixed Reality Dubai

What is mixed reality? It is essentially a more flexible step ahead of Augmented Reality. It brings together the best of both, VR and AR, and takes it a notch higher, making it more interactive. It is a headset-based technology whose concept is to create an interaction between the headset, MR software and the cloud-based servers. It is famous for being the mastermind behind the 2016 Pokemon GO phenomenon. Some of the well-known MR headsets are Microsoft HoloLens, Magic Leap and Google Glass Enterprise Edition.

Mixed reality is being constantly tested and experimented with. It defines the way we see and interact with our environment. It builds on platforms like healthcare, simulation-based learning, military training and more.

With rapidly advancing technological innovations, more businesses are willing to test out mixed reality. It is a useful tool for research & development in an industry like robotics where enhancing virtual experience and interaction with humans without being in the same physical space is an idea being experimented with.

Mixed Reality is also well known for its problem-solving ability, especially for businesses. A good example is using the Microsoft HoloLens by Thyssen Krupp to provide necessary information to efficiently fix their machinery. It has successfully established itself in industrial and business applications, especially smaller businesses were training, sales and project development is concerned.

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Imagine an experiential training process where there is no risk to the company assets and yet it allows a complete and effective training process. This is a useful idea for an industry like manufacturing.

Sales

A very popular MR sales example IKEA’s Ikea Place application where customers can place the furniture in a virtually created space of their choosing to allow them to get a look and feel of the product. This is even possible with fashion outlets.

Project Development

If a client was able to see what we were pitching to them, before it was even created, it would definitely take the business one step closer to winning them over. Take for example the idea of an architect being able to design a 3D blueprint to help plan and design their ideas before pitching to clients.

Dubai is building up a core team of VR, MR, and AI to make itself the smartest city in the world. With more businesses in the city recognizing the potential of MR and willing to invest in it, every one of these technologies is gaining momentum and recognition.

We at Outreal XR strive to merge the traditional and digital and boost your experience to benefit both, your business and your customers. With the help of MR and the many other services we offer, we want to help you to enhance the efficiency of your business, to make your product more engaging and to establish and maintain an emotional connection with your customers.

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